£1,500 a Week From Royalties on Sweets
For Ashley Sims

Name: Ashley Sims.

Age: 27 years.

'Foolish' Idea: Sweets modelled on OAP's.

The Story: After listening to Chris Evans on the radio, in 1997, Ashley came up with his idea. Chris had mentioned that Jelly Babies were celebrating their 78th birthday.

Within 2 days, Ashley had registered 'Jellyatrics' as a trade name. He then licensed the name to Sweet manufacturers, Barnack UK.

Earnings: Ashley makes over £1,500 a week in royalties.

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