Sports Company Wins a Game of £250million!

Small Businesses Ideas 057

Name: Johan Eliasch.

Nationality: Swedish.

Age: 37yrs.

'Foolish' Idea: Investing in other businesses.

How Idea was Launched: Johan first took over a small New York-based cards company. Turning it round, he sold it for a good profit.

John came to London in 1985 and proceeded to invest in more businesses. One of these, was London Films, the company which with the BBC, made The Scarlet Pimpernel. But, Johan's real breakthrough came when he acquired the Austrian sports company, Head Tyrolia Mares.

The company is best known for its tennis rackets and ski equipment. Johan took over when the company was making losses of £36million.

Johan sliced costs, cut back its range of goods and profits in 1998 were expected to touch £12.2million on sales of £179million.

Earnings: Johan can expect a company worth £250million (1999). He is the sole owner.

Last Small Businesses Idea.                    Next Small Businesses Idea.

COPYRIGHT
These 'Small Businesses Ideas' pages have been adapted from S. Goldsmith's course-work with full permissions granted (and paid for!) All of these pages are subject to strict copyright rules. Unless you want to be sued by a multi-millionaire, don't copy any single piece of this material for any reason.